You do not do this by leveraging social media, or making content “sticky,” or in any number of other cynical, trendy ways that seek to exploit a group of people instead of supporting them. Rather, you keep your people close by crafting narratives around the values they hold dear—and the best way to do this is to embrace the value of the editor.
Babies and the Bathwater by Mandy Brown for Issue № 1 of Contents Magazine
